Where Our Journey Began

A discontent in the traditional way financial advice and solutions
were rendered and implemented, drove likeminded experts together.

They all shared the same vision: to give the industry new direction by guiding clients
to several milestones in order to eventually achieve their financial goals. This was the
birthplace of The Financial Emporium.

Why Do We Do What We Do?

We believe

Who We Are

The Financial Emporium is an accredited team
of world-class experts who strongly believe in embracing
Technology, Financial Foresight, Exceptional Service
Delivery and Client Experience as the future of
sustainable financial solutions.

Head Office

Gustav Neethling CFP ®

Wealth Manager & Director

BComm (Hons), Adv Post Dip (FP)

Gustav strongly believes that he can assist clients to live a life full of significance. He is passionate about wealth creation and focussed on using technology to deliver sustainable financial solutions. In his spare time he loves doing gardening barefoot and is the best undercover chef you’ll ever meet.

Gustav is a Key Individual and Representative and has been in practice since April 2005. Gustav has passed both required Regulatory Exams (RE1 & RE5).

Eric Stockenström

Wealth Manager & Director


Eric's vision is to assist clients in understanding their financial situation, building personal relationships and help them achieve their financial goals. He enjoys spending quality time with his family and friends, 4x4 adventures and playing golf.

Eric is a Representative and has been in practice since March 2006. Eric has passed his required Regulatory Exam (RE5).

Rigardt Potgieter

Risk Manager & Director

Financial Management

Rigardt believes that the small things in life matter and loyalty is essential. He is passionate about helping people and placing their needs first. Family is a high priority for him and he strives to build friendships. In his spare time he loves fishing and playing golf with friends.

Rigardt is a Key Individual and Representative and has been in practice since March 2002. Rigardt has passed both required Regulatory Exams (RE1 & RE5).

Estelle Smuts

Health Care Advisor

BA (Hons), Post Grad Dip (FP)

Estelle is passionate about helping people and adding value to the lives of her clients. Her client-centric approach will give you peace of mind – knowing that your wellbeing is her priority. She enjoys spending time with her husband, friends and family.

Time well spent for her is discovering a new coffee shop or deli and enjoying a good book.

Estelle is a Representative and has been in practice since October 2012. Estelle has passed her required Regulatory Exam (RE5).

Andrew Potgieter

Risk Manager

Post Grad Dip (Management Practice)

Andrew is committed to service excellence. He strives to make a difference. Passionate about training and developing people. With 30 years industry experience of which 7 years as a product trainer at Santam, he believes the only way to give advice and suggestions is to understand each business owner’s challenges and exposure towards their personnel, suppliers, customers and the public.

Short Term insurance is not just to insure assets. Peace of mind is to know that not just your assets is insured, but also your gross profit / income not forgetting all the liability aspects in line with legislation.

Andrew is a Representative and has been in practice since August 1986. Andrew has passed the required Regulatory Exam (RE5).

JC Young

Wealth Manager

Higher Certificate in Financial Planning

As a professional financial planner, JC is effectively a personal trainer for your financial well-being. He is an avid sportsman that enjoys travelling and being outdoors.

JC is a Representative and has been in practice since July 1996. JC has passed his required Regulatory Exam (RE5).

Eduan Basson

Wealth Manager

Advanced Certificate in Financial Planning

Eduan is most fulfilled when helping people reach their goals. He offers clients exceptional professional service, absolute confidentiality and high ethical values when planning towards their financial future.

He has a keen eye for detail and is a practical thinker that allows him to plan in the finest detail and to relay complex concepts in a manner that is easy to understand.

He makes use of technology to ensure that he has frequent contact with his clients and believes that loyalty and trust are key to building long-term relationships.

In his spare time he loves spending time with family and friends and enjoys playing golf or trail running.

Eduan is a Representative and has been in practice since September 2010. Eduan has passed his required Regulatory Exam (RE5).

Stefanie Tolken

Health Care Advisor

NQF 4 - Medical Aid Course Training

Stefanie is a caring individual that strives on excellent service and attention to detail. She first entered the industry in 2009 as an Assistant Broker Consultant and in 2013 decided to take her knowledge and become an advisor. In her spare time Stefanie enjoys spending time with her husband, friends and family. She enjoys outdoor activities, especially running.

Stefanie is a Representative and has been in practice since March 2013. Stefanie has passed her required Regulatory Exam (RE5).

Alan Hardaker CFP ®

Wealth Manager

Post Grad Dip (FP)

If there is one thing Alan learnt in his life it’s that anything is possible with the right planning and commitment. He knows this from personal experience and from having seen the transformation and relief in so many of his client’s lives. Some of his life achievements have been to build and run a restaurant in the Karoo for a year and to climb Mount Aconcagua and Mount Kilimanjaro, with the goal of summiting the Seven Peaks.

Alan is a Representative and has been in practice since November 2010. Alan has passed the required Regulatory Exam (RE5).

Antoinette Louw

Business Manager

BComm Management

Antoinette thrives on challenges and achieving personal and business goals. After hours she enjoys discovering new places, act as the best baker in town and spends quality time with her family and friends.

Mariska Cronje

Executive Personal Assistant

NQF 5 - Wealth Management

Mariska has a very good balance between work and personal life. She is living her passions every day. Exceeding expectations is what she strives for on a daily basis and is always trying to improve herself and her work ethics. Her interests range from Hiking, Reading, Gardening and Photography. She is an animal lover and often do voluntary work at homeless shelters.

Roelien Heymans

Executive Personal Assistant

Long-Term Course Training

Roelien follows the philosophy “Never leave till tomorrow that which you can do today” and incorporates it in her work as well as her personal life. She thrives on assisting clients with her friendliness and compassion and going the extra mile to provide the best service possible.

In her spare time she enjoys graphic and multimedia design, music, discovering new and exciting places, travelling and exercising.

She also enjoys a good braai surrounded by friends and family.

Monique Kruger

Executive Administrative Assistant

Short-Term Course Training

Monique loves the fast paced short-term industry, as she learns something new every day as well as the pleasure she experience after assisting a client with a claim. She enjoys spending quality time with her husband and two dogs, watching movies, reading and going on hikes.

Rejane Styer

Executive Administrative Assistant

Short-Term Course Training

Rejane considers the client her first priority and always go beyond her job-description in order to assist to the best of her ability.

In her free time she enjoy being with family as well as experiencing new life adventures, as she is a fun spirited individual.

Joanna Smith

Executive Personal Assistant

National Matric Certificate

Joanna is organized, hard-working and self-motivated. She is a professional who knows how to multi task. She thrives within demanding, deadline-intensive environments. She is friendly, dedicated, loyal and dependable. She strives to exceed expectations with excellent service and pride. She has London, Durban and Cape Town experience as an Assistant to add to her skill set.

In her spare time, Joanna enjoys spending quality time with her family and friends which includes going to the beach, long walks and traveling.

Cheré Byleveld


National Matric Certificate

Cheré is passionate about service excellence and going the extra mile. She prides herself in always being dedicated and a team player.

In her spare time she enjoys spending quality time with her family and friends. She enjoys being in the kitchen, to camp, hike and explore new places.


Long-Term Insurance: Category A, B1, B1-A, B2, B2-A, C
Short-Term Insurance: Personal Lines (Including A1)
Short-Term Insurance: Commercial Lines
Retail Pension Benefits
Pension Fund Benefits (Excluding retail)
Participatory interest in Collective Investment Schemes
Participatory interest in a hedge fund
Health Service Benefits

Product Providers


Allan Gray  |  Discovery  |  Liberty  |  Momentum  |  Sanlam  |  Stanlib  |  Sygnia

Long Term Insurance

Brightrock  |  Capital Legacy  |  Discovery Life  |  FMI  |  Hollard  |  Liberty Life  |  Momentum  |  Sanlam

Short Term Insurance

Associated Marine  |  Auto & General   |   Auto Trade   | Beyonda |  Bryte | Carmarque | Centriq | CIA | Compendium|  Corporate Sure | Discovery Insure  Discovery Life | First For Woman | First Property Assurance  |  Frontline  | Hospitality & Leisure Underwriters | Hollard  |  Leppard Underwriters Mirabilis
MiWay | MUA  |  Mutual & Federal   |  Oakhurst  | OneSure |  Renasa | Rodel | Santam  | SHA Underwriters | Unity  |  Western  

Medical Aid

Ambledown  |  Complimed  |  Dental Risk  |  Discovery Health  |  Fedhealth  |  Liberty Medical Scheme
Momentum Health  |  Multiply  |  Stratum  |  TopMed  |  Vitality  |  Zestlife

Copyright 2016 © The Financial Emporium | Terms & Conditions
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TFE Financial Services (Pty) Ltd is an authorized Financial Services Provider, FSP 43749


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Thank you for your enquiry.

A staff member will be in contact with you shortly.

Kind regards
The Financial Emporium



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